If you’re a part of a marketing team, you know that there’s never enough time to complete everything that needs to be done.
In marketing, a lot of time is spent on conceptualization and research, which means that everyone needs to run a tight ship to turn these concepts into solid material.
But being constantly busy and trying to squeeze every minute in to complete work is working hard, not working smart. For a good work-life balance, you need to try and do as much as you can in the time that you’ve allotted for work. These 4 marketing productivity tips will help you work smart and make your job much simpler:
Emails, Meetings and Phone calls
Everything that detracts from the actual work that you do (planning campaigns, writing blogs, doing SEO, analytics) is a distraction. But no workplace is free of these productivity killers.
If you’re flooded with phone calls and meeting requests, advocate the use of a calendar app in the team and set aside blocks of time everyday for meetings and phone calls. Although emergencies may crop up, this will clear up 80% of distractions.
The same applies to emails. Have an out of office reply that politely but clearly tells people that you only check emails twice or thrice a day. Give them your number to contact if there’s an emergency. Most people will respect your space and stick to the timings you’ve mentioned if you do this.
No one can research and write one-of-a-kind content all the time which is why a lot of a marketing team’s creative work is derivative or inspired from other sources. For instance, marketing pitches, presentations, videos and email content can all be written and planned around a common theme.
Ah, social media. It’s so easy to lose track of time when you’re engaging with people. Posting fresh content every day is a challenge in itself, but then tracking reach and conversions from these posts is another thing that will keep you glued to these sites.
And unlike other professionals, you can’t afford to just turn off social sites either. The solution? Part automation, part scheduling. If you need to engage, set apart 15 minutes every two hours or something similar to check notifications and reply to people.
Underplan your Task List
This may seem counter-intuitive, but don’t put everything that needs to be done on your to-do list for the day. Add a maximum of four key tasks that need to be completed and make another list of lower priority with everything that’s left over. Completing your high-priority list will make you feel good enough to tackle tasks of lower priority.
Do you have any marketing productivity tips of your own? Tell us about them in the comments.