So you already have a DAM system in place to store all your assets, control versions and allow easy retrieval. But are you managing user rights to make sure that only the right assets are being used by the right people?
This may not seem very important when only a small number of your employees are using in-house assets. But when the circle of users goes beyond the marketing and sales team to include other people in the company and you start receiving assets from other individuals and organizations, you naturally need to start laying down some ground rules.
The biggest problem you will face is making sure you don’t misuse copyrighted assets. Not all assets have CC0 attribution, which lets you freely use them in any way you want without attribution. For instance, if assets are protected by the CC BY 4.0 license you are free to use them but ‘you must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use’.
There are other licenses, each with their own clauses, and you can be sued if you violate any of them. So when you work with photographers, models and agencies outside your company, you need to be very careful about how each asset they provide is being used.
This is why you need to start managing user rights in DAM. So your assets originate with content creators, pass on to content users and finally reach the content consumers. You need to take these three types of users
into account and restrict access to particular assets. But you also need to make it easy for them to access others. This takes a lot of planning and a customized DAM strategy in place to achieve.
Managing user rights can save you a lot of legal hassle and will also let you keep better track of sensitive assets. If you have any thoughts on user rights management or permissions in DAM, let us know in the comments.